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Facebook’s privacy rules… and what it means for your ad campaigns
Facebook Advertising | 18/12/2019

Facebook’s privacy rules… and what it means for your ad campaigns

Following the Cambridge Analytica Scandal, Facebook users expressed their privacy concerns, which included questionable third-party data collection as well as user data distribution. Third-party data includes offline information about consumers not collected by Facebook (e.g., household income). In order to appease global users, Facebook decided that its Partner Categories product, available on the Ads Manager,…

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